A hyperlocal fashion delivery app for instant styling needs
Clozzet allows users to browse nearby fashion stores, shop hyperlocal inventory, and get clothes delivered in minutes. I led the end-to-end Product process: from research and ideation to interface design and user testing.
How might we design an interface that makes last-minute fashion shopping fast, seamless, and reliable-while supporting hyperlocal store inventories?
1. Launch MVP that supports fast deliveries from local sellers
2. Simplify store onboarding
3. Build user trust with speed and clarity
I conducted interviews and usability tests with 10 users, aged 18–42, with varied lifestyles-students, working professionals, fashion-conscious buyers.
1. Speed was non-negotiable: users needed to discover and order products fast.
2. Trust in delivery time and product authenticity was critical.
“I want to see what’s nearby right now, not browse a hundred options I can’t get today.”
“I don’t trust apps that don’t show delivery time upfront.”
“I wish I could just exchange what I ordered.”
1. Mind-mapping to identify core UX priorities: speed, trust, proximity, clarity.
2. sketching to rapidly explore layout and flow variations.
3. Feature prioritization grids to separate MVP essentials from future ideas.
1. Home page with local store-based suggestions
2. One-tap filters by gender and category
3. 3-step checkout with saved address + card
4. Wishlist, return and exchange flow for convenience
This is a rough UI draft, as I haven’t received permission to share the final version for publishing yet.
05. UI Screens(Not the final one's)I followed a bold + functional aesthetic to stand out in the fast-delivery space.
1. Used deep blue + black for contrast and premium feel
2. Rounded cards and vibrant CTA buttons for clarity
3. Micro animations for button taps and transitions (planned in final build)
4. Tab bar for core flows: Home, Categories, Wishlist, Cart
1. Onboarding & splash
2. Main screens
3. Checkout Flow
4. Address mapping
After prototyping the app in Figma, I ran remote usability tests with 6 users (Miro boards + Google Meet screen share).
1. Find a shirt from a nearby store
2. Add it to cart, apply a coupon, and checkout
3. Save an address and change payment method
4. Use the wishlist and sort filters
After conducting a focused survey with users aged 18–42, here’s what stood out:
1. High appeal for the “vocal for local” model – Users appreciated the concept of receiving fashion directly from nearby stores, making the experience feel faster, more trustworthy, and community-driven.
2. Concerns about fake products addressed – Several users shared past frustrations with counterfeit or poor-quality items from larger marketplaces. Clozzet’s verified local seller model increased their trust in receiving authentic and quality products.
3. Store sharing was in demand – 2 users requested a way to share store profiles with friends. A store share button was added to meet this social use case.
4. Desire for trend discovery – 3 users asked for a way to stay updated with current styles. As a result, a “Monthly Trending” section was introduced on the home screen to showcase popular looks and products.
1. 
Reduced checkout time from 2.0 min → 10 sec (avg)
2. 
90% users said they’d reuse the return & exchange feature
3. 
User satisfaction score from test group: 4.6/5 (avg)
4. 
“This feels like Zomato but for clothes. Super useful.”
Stepping into the role of Product Head for Clozzet was a deeply rewarding challenge that required balancing design thinking with strategic product ownership. I wasn’t just designing screens-I was shaping an ecosystem that aligned business viability, user satisfaction, and technical feasibility.
1. Owning the full UX and product strategy helped me think beyond design aesthetics-every feature decision had to serve a clear user goal and business value.
2. Designing for a hyperlocal, fast-delivery model taught me how critical trust, clarity, and perceived speed are to user experience.
3. Integrating feedback loops early-from survey insights to usability testing-proved essential in building a product users could relate to and rely on.
4. Most importantly, I learned how to align user needs, design objectives, and business growth into a cohesive, scalable product experience.